Acceptable Use & Outreach Compliance
The standards for prospecting, outbound sales, and lead-data use.
Purpose
This policy establishes the standards applicable to prospecting, outbound sales, lead-data use, and sales development services provided by Leadiyo.
It applies to our personnel and contracted service providers. Client obligations are incorporated into the applicable service agreement.
Lawful Business Outreach
Outbound communications must comply with applicable privacy, anti-spam, marketing, and telecommunications laws.
Relevant Canadian laws may include Canada's Anti-Spam Legislation (CASL), the CRTC Unsolicited Telecommunications Rules, and applicable privacy legislation.
Email and Electronic Messaging
Commercial electronic messages may be sent only where appropriate consent or a valid legal exemption exists.
Where applicable, messages must identify the sender and any person on whose behalf the message is sent, provide required contact information, and contain a functioning unsubscribe mechanism.
Unsubscribe requests are processed without delay and take effect within 10 business days.
A publicly listed business email address does not automatically establish permission to send commercial messages.
Telephone Outreach
SDRs must use truthful identification, respect applicable calling restrictions and do-not-call requirements, and comply with telemarketing rules.
Every call begins by identifying who we are calling for. We keep an internal do-not-call list, add requests within 14 days, and honour them across all campaigns.
We prohibit misleading caller identification, harassment, deceptive scripts, and unauthorized prerecorded or automated calling practices.
Client Responsibilities
Clients must provide accurate campaign instructions, approved messaging, required permissions for client-supplied data, and relevant suppression or do-not-contact records.
Clients remain responsible for their own use of delivered data and the aspects of campaigns they control.
Our Responsibilities
We remain responsible for the activities we control, including the conduct of our SDRs, our own data-sourcing practices, and outreach processes performed on behalf of clients.
Using an offshore representative does not remove applicable Canadian legal obligations.
Prohibited Activities
Our services must not be used for deceptive marketing, unlawful data collection, unauthorized disclosure of personal information, harassment, impersonation, or outreach in violation of applicable laws.
Opt-Outs and Suppression
We maintain procedures for recording and honouring applicable opt-out and do-not-contact requests.
Clients and our personnel must follow the suppression and complaint-handling procedures agreed for each campaign.
Enforcement
We may suspend or discontinue campaigns that we reasonably believe are unlawful, misleading, or inconsistent with this policy, subject to our contractual obligations.
Contact
hello@leadiyo.com
Changes to This Policy
We may update this page. The 'Last updated' date shows the latest version. Material changes take effect when posted.